Choose the right categories and keywords for your book. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. To see the best practices in action, check out these 10 online press room examples from real nonprofit websites. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. The first element to include in your epk is your bio. The press kit puts a face to your soap and cosmetic business.
A press kit template is a part of your business website that contains information and resources meant for publishers and reporters. Lisa springsteel dupre owns launch your collection llc, a onestop apparel launch company for emerging, established, and celebrity fashion brands. If you choose to create an electronic press kit, please keep all information including brochures and data sheets in a word document format versus a hard copy pdf so it is easier for a journalist or. If you do not have the slightest of the ideas about what a media kit is or how to create an effective media kit, weve got you covered. The crisp white font she uses for her titles stand out against the dark background. The information you include in your bio should be relevant to your book. Im not going to repeat whats in that guest column but please do read it. Select the item you want and use the link to retrieve it. You should always lead with the best quality design and most professional materials that you can. Mar 22, 2011 when youre launching and marketing your book it can be essential to get attention from the media. When youre launching and marketing your book it can be essential to get attention from the media.
Rightclick the link and select save as to download it, then doubleclick the file to open it. Fact sheet grand opening architecture dining lapis spa the shops at fontainebleau. Bring your creative projects to life with readytouse design assets from independent creators around the world. This lends her press kit page a professional, tidy. A professional press kit presents your product and brand, gives access to photos and other marketing material, gives social proof by listing press coverage, and makes it easy for journalist to get information about your store. Each section of the book launch press release template offers an explanation of the type of content or information you should include. A press kit is the official document representing your film, which would be sent to, well, the press or any institute interested in featuring or presenting your film. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up.
You may want to rightclick and save as press release. You can get inspired by these reallife media kit examples and find an idea for building your media kit. I wanted to know how other startups design their press kit, and i made a list o. Media kit for indie authors alliance of independent authors. How to create a stunning media kit for you and your book. Before doing that i did a lot of research in that space. Wrapping everything we have seen about media kits till now, now is the time to wrap all these details up into a nice file that can be easily shared. You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send.
Here is a link to the entire media kit in one jumbo zip file. How to make a press kit plus a free press kit template. Two years ago, i started a company called presskithero, that helps businesses create a professional press kit. Burt munro anthony hopkins and jim moffet chris lawford on the bonneville salt flats in the worlds fastest indian, a magnolia pictures release.
Nov, 2007 press kits provide that information in an organized, easytoread format. How to write a press release for a book the happy selfpublisher. Traditionally, press kits were provided in paper form, usually in a branded folder of some sort. Every author needs a press kitlearn why and how to make one that will. In the old days, you would have to print a physical copy, and some still do that today, but the majority or festivals would be fine with a digital press kit. The 8 things that should be in every bands electronic press kit. Nov 21, 2011 two years ago, i started a company called presskithero, that helps businesses create a professional press kit. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Creating a media kit for your emerging fashion brand.
A good book press release is a great marketing tool which can help you get the word out about your new book to your potential readers at very little cost. Press releases can be an important component of a book publicity campaign. If youre a selfpublisher, you need a media kit that works for your particular books. She starts with a descriptive quote from billboard at the top. Nov 20, 2015 how to write a press release for a book. An author press kit is a package of information about a particular writer. How to create a killer press or media kit fashion pr 101. This article provides you useful information on how to build a killer press kit template. Please peruse our press kit for more information about fontainebleau miami beach and its captivating past and present. Its also a professional way to grab the attention of potential wholesale customers. View our media kit archive for media kits from past exhibitions at the henry ford. Our process public display pr indie music publicity. The goal of a press kit is the same as public relationsmake it easy to tell the story, says jordan lampe, director of communications at payments company dwolla. In many cases, public relations specialists write bios and put together press kits, while some people or.
Marketing, entrepreneur the ingredients of a press kit. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. Well talk more another time about the press page you can should. The main thing press will be looking for in your presskit is media. Getting plenty of coverage during the course of your release can set in motion tons of great relationships and opportunities because even more than wanting to work with good bands, people want to work with. Presskithero makes it dead simple to create a professional looking press kit. A press kit, often referred to as a media kit in business environments, is a prepackaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Consider your press release to be a onepage pitch of everything in your press kit. You can have an elevator pitch 12 sentences, a short bio 1 paragraph, a medium bio.
A press release is an effective way to capture the attention of the media and other organizations that may have a. Here is a free sample press release template which you can use to announce the launch of a new book. He achieves glory and rewards, suffers great losses, and. Without a great headline, people are likely to pass your press release off as a boring, typical pr. Tom braxton about endless highway in his own words 1 endless highway the title track was the first song and theme written specifically for this project. How to put together a press kit a press kit is a package of information about the company and its products put together by an exhibitor for distribution to the news media. Cystic fibrosis foundation the cystic fibrosis foundation offers press releases and recent media coverage in addition to helpful links to resources about their impact, background, milestones and mediaspecific faqs. Chef 3pg media kit template creative stationery templates. Im the guest blogger today at the fearless selfpublisher, where the topic is author press kits. Here are the best 10 reallife media kits for your inspiration in making yourself a media kit. Hotels in miami beach fontainebleau miami beach press kit.
Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Here are a few examples of press kits for authors who i feel have done a. Anthony hopkins and patrick flueger in the worlds fastest indian, a magnolia pictures release. Book launch press release template all freelance writing. Here youll want to include the title of your book, a brief table of contents. Your author media kit is important for your book marketing efforts. While media coverage is important for any business, this topic is particularly useful for the hospitality industry. The 8 things that should be in every bands electronic. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line.
Jul 19, 2016 a band can get tons of mileage out of a good press kit, or epk electronic press kit. Weve taken all the great aspects of nook press and created one unified experience to make publishing your print or ebook as seamless as possible. A media kit is an information packet that informs everyone not just members of the media about you and your author brand. Use our free press kit template to appeal to media and standout among the.
A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. Nov 10, 2011 im the guest blogger today at the fearless selfpublisher, where the topic is author press kits. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business. Attract readers with a great book sales description.
How to create an electronic press kit by merilee kern, online marketing consultant the advantages of an electronic press kit versus its old school hardcopy predecessor are many, including saving companies money on printing, photo reproduction and postage costs and generally expediting the process of garnering that elusive ink. Tom braxton biography contd during his college years, braxton formed the jazzfusion band no compromise which toured the southwest and opened concerts for joe sample, stanley clarke, george howard and many others. Feb 19, 2020 rachael kilgour does a stunning job of organizing her digital press kit page. Feel free to copy or adapt any of this for marketing your own books. Heres a brief overview of how to write a press release for a book. How to write a bio for a press kit pen and the pad.
An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. As the name suggests, a press kits main function is for press outreach, when promoting singles, albums, tours, etc. Rachael kilgour does a stunning job of organizing her digital press kit page. Lets look at what goes into a media kit for indie authors and poets. Press kits provide that information in an organized, easytoread format. The media kit is usually the first time the media will discover your brand, so it is important that you not only deliver all the key components of a. It should be targetspecific and include all of the relevant information that both readers and book buyers need. Press can also lead to new people discovering your music and generally elevating the perception of your band as active and important.
Hopefully, your book designer is amazing and your cover absolutely glows. Discover and download exhibit media kits from the henry ford here. Our media kit templates include everything you need to know about creating the major marketing package for your book, from start to finish. One of the most basic pr essentials for any emerging fashion brand is the media or press kit. The epic journey is a genre that has lasted through western literature mainly it consists of an untested young hero goes forth to seek truth, fights against superhuman odds, often traveling to the realm of death itself. Presskithero ecommerce plugins for online stores shopify. It is essentially a company resume for the press to use when writing about your company. Why having a media kit could increase your press coverage.
Under that, she includes her bio, photos, and music in clear columns. Some companies are unaware of a press kits value, or unsure of what goes in a good kit. The ultimate book press release template free download. Mar 26, 2015 the goal of a press kit is the same as public relationsmake it easy to tell the story, says jordan lampe, director of communications at payments company dwolla. The following comes from the publicity package for my book, half a man. Offering a wide range of highquality screenshots, logos, headers and trailers should be your primary goal for the kit. Why you should have a press kit for your app marketing apptamin. Nov 05, 2019 if youre a selfpublisher, you need a media kit that works for your particular books.
If business is good, staff may be too busy to think about a kit, especially if there is no pressing deadline. Creating a media kit for your emerging fashion brand maker. Because theres so much variety, lets look at the actual components that can make up a press kit, and how to assemble one that gives your product or service the best chance of free publicity, also known as earned media. Return to book promotion tips printmobilefriendly version. Done right, your press kit not only gets more publicity for your book, it also. A lot has been talked recently focusing on the value of media kits for blog owners in this digital world.
Bookers and festivals have different needs and word limits for bios, so its a good idea to include different versions. And if you have mediarelated supporters, the makeawish foundation is a. Press kits are often distributed to announce a release or for a news conference. The main purpose of a media kit is to present yourself and your book as concisely. How to create a professional press kit in 8 easy steps writers. Most of the best press kit examples make it very simple for the public to instantly learn about your products or brand while allowing them to readily access materials and photos to use. For example, media highlights should be a spattering of your best and greatest and current placements. What are some good examples of press kits used by consumer. A press kit is a presentation of your companys products and services in a hard copy or electronic format. And to make it even simpler, just go to our order page, upload your book press release, and we will distribute it to all the toptier media outlets abc, cbs, nbc, fox and cw for you. Find thousands of lds books, movies, music and more.
Press releases are similar to other content in that it needs a captivating headline. Sep 12, 2007 press releases can be an important component of a book publicity campaign. The article outlines the six essentials and two other optional documents for online media kits for authors who need the right tools for working with the press. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the. If you do your press kit correctly, you will see a return many times greater than your initial investment, especially if the kit gets your product or service airtime on news. Media kit template food blogger food blog press kit template resume resume template creative market is the worlds marketplace for design. Thank you for your interest in a selfpublishers companion press release, testimonials, photos and more. Some companies are unaware of a press kit s value, or unsure of what goes in a good kit.
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